FUTURE LIONS
"THE LION WITHIN"

BRANDED CONTENT

Celebrating its 20th anniversary, AKQA’s Future Lions, in association with the Cannes Lions International Festival of Creativity and The Wall Street Journal, is the only student and young person’s award at Cannes Lions. This years brief asks young people to connect an audience to a product or service from a brand you choose in a way that wasn’t possible three years ago. Demonstrating the transformative potential of technology when combined with fearless imagination.

MAIN CREDITS:

Agency: AKQA
Production Company: Lobo
Director: Guilherme Marcondes