This is one of the Intro sequences of the "Driveway Decision Maker" project by Bossa. Visit: http://www.letsbossa.com The visuals in this sequence were all created in-camera and shot live, except for the very first shot of the 3 cars. We used 8 projectors hooked to a array of processors capable of handling the synchronized multichannel HD feed. The animations were beamed on the surface of the car and on the walls of the studio. CREDITS: Agency: Innocean Interactive production company: Bossa Director: Guilherme Marcondes Production Company: Hornet Inc. Executive Producer: Michael Feder Head of Production: Greg Bedard Chief Technology Officer: Sang-Jin Bae Producer: Cathy Kwan Editor: Anita Chao VFX Supervisor: Arman Matin Storyboard Artist: Bill Moore Designers: Alex Mapar, Felipe Posada AE Animation: Alex Mapar, Daniel Savage, Gabriel Pulecio, Yussef Cole Compositor: Yussef Cole, John Harrison, Tavet Gillson CG Modeler/Texturer/Lighting/Render: Erwin Riau, Marty Geren CG Modeler/Texturer: Dan Fine, Stanley Ilin CG Layout Artist: Meghdad Asadi CG Animatior: Phil McNagny Camera: Sean Thorpe Roto Artist: Raven Ribbon Productions Live Action Producer: Jennifer Pearlman Director of Photography: Thaddeus Wadleigh Associate Producer: Kevin Smith Production Supervisor: Al Smith Production Coordinator: Jan Skorstad Production Assistant: Andrea Sanchez-Sarmiento, Glenn Harvey, Kolton Cahoon, Bryan Eliacin, Matt Taylor, Adriano Vasquez, Mike Gibbs 1st AC: John C Reyes 2nd AC: Nick Martin DIT: Scott Resnick Gaffer: Miles Watanbe Best Boy Electrician: Paul Lyons Key Grip: Tana Dubbe Best Boy Grip: James Coffin Grip: Tom Watson Grip: Bob Novolino Technocrane Op: Christian Hurley Technocrane Tech: Karl Eckhardt Script Supervisor: Edye Rice Stage Manager: Steve Pompili Projectors provided by: Background Images Watchout Programmer: Chad Williams Sr. Projectionist: James King Pojection Utility: Andy Biglin, Mike Muscato, Ryan Stallings, Kollin Depew Craft Service: Alma Weaks Car Prep provided by Car Prep, Inc. Sound Design & Music: AntFood

CASE STUDY:

Short video put together by Innocean LA. Full online experience here: www.pickmyelantra.com

MAKING OF:

CG BREAKDOWN:

Step-by-step process from CG to live projection. See the full online experience: www.pickmyelantra.com

HYUNDAI

INTERACTIVE

I directed the intro videos for the 'Driveway Decision Maker' online experience created by BOSSA. You could virtually send a costumized Elantra to your own driveway through Google Street View.

The visuals in the intro videos were all created in-camera and shot live, except for the very first shot of the 3 cars. We used 8 projectors hooked to a array of processors capable of handling the synchronized multichannel HD feed. The animations were beamed on the surface of the car and on the walls of the studio.

CREDITS:

Agency: Innocean
Interactive Production: Bossa
Film Production: Hornet Inc.
Film Director: Guilherme Marcondes

AWARDS:

2014 The One Show - Automotive.
2013 The One Show - Finalist
2013 New York Festival - Bronze
2013 Webby - Honoree
2013 SXSW - Finalist
2013 The FWA Site Of The Day