"THE UNLIKELY HERO"
What happens when a big corporation realizes the environmental effects of its own practices?
If that company is Interface, the answer is simple: A BIG change.
22squared and Lobo partnered to create a short film with a bold premisse: Let’s be honest about who our client was to highlight the power of the change for a good cause. Two decades ago Interface, a leading carpet tile design and fabrication company, started to change its polluting manufacturing practices. In 2006 they announced their goal to become a zero impact operation by 2020. Despite having won awards and recognition from several specialized institutions, Interface’s history haven’t been told to the large public, until now.
Production Company: Lobo
Director: Guilherme Marcondes
Creative Executive Producer: Loic Dubois
Producer: Aron Matschulat Aguiar
Music and Sound Design: Anvil FX