"UNFINISHED STORIES: THE TREEHOUSE"
ach day nine people are killed by distracted driving in the U.S., and their life stories are abruptly cut. The families of the victims are left wondering what could have been were it not for such senseless tragedies. To honor some of the people who lost their lives that way Travelers Insurance and TBWA/Chiat/Day N.Y. worked closely with families to bring their loved ones’ unfinished stories to life, imagining the future that would have played out for them.
Agency: TBWA/Chiat/Day NY
Production Company: Lobo
Director: Guilherme Marcondes